The Advocacy Campaign focuses on the following objectives:

1. Raise Awareness: Highlight the importance of EdTech in addressing Nigeria’s education challenges and achieving global goals like SDG 4.

2. Promote Stakeholder Engagement: Mobilize educators, policymakers, investors, and communities to participate actively in driving EdTech solutions.

3. Influence Policy and Practice: Advocate for enabling policies, funding priorities, and regulatory frameworks that foster EdTech innovation and equity.

4. Shift Public Perception: Position EdTech as a viable and necessary tool for improving learning outcomes.

5. Encourage Investments: Attract public and private sector funding to support EdTech initiatives at scale.

The Advocacy Campaign is structured around key themes, including:

1. EdTech for Quality Education: Promoting the role of technology in improving teaching, learning, and administrative processes.

2. Digital Inclusion and Equity: Addressing disparities in access to technology for marginalized communities.

3. Sustainable Funding Models: Highlighting the need for increased investments in EdTech infrastructure and initiatives.

4. Teacher Empowerment: Advocating for technology-enabled professional development and support for educators.

5. Youth and Future Skills: Raising awareness about how EdTech equips students with skills for the future workforce.

6. Community and Parental Involvement: Encouraging grassroots support and engagement with EdTech solutions.

The Advocacy Campaign is tailored to engage a wide range of audiences, including:

• Government and Policymakers: Officials from education, technology, and finance ministries.

• Educators and School Administrators: Teachers, headteachers, and institutional leaders.

• Parents and Communities: Grassroots stakeholders whose involvement is crucial for EdTech adoption.

• EdTech Entrepreneurs and Developers: Innovators building solutions for educational challenges.

• Investors and Donors: Organizations and individuals funding EdTech projects.

• Students and Youth Leaders: Future beneficiaries and advocates for EdTech innovations.

• Civil Society and Advocacy Groups: NGOs and networks supporting educational reforms.

Planning and Development:

• Establish campaign objectives and key messages.

• Develop materials, including visuals, toolkits, and reports.

Stakeholder Engagement:

• Organize pre-campaign workshops and consultative meetings with key groups.

• Build alliances with influential advocates, celebrities, and thought leaders.

Campaign Rollout:

• Launch events featuring keynote speeches and panel discussions.

• Implement grassroots outreach programs to engage local communities.

Media and Digital Outreach:

• Leverage traditional media (TV, radio, and print) and digital platforms (social media, webinars, and blogs).

Monitoring and Feedback:

• Track engagement metrics and collect feedback from stakeholders to refine messages.

Follow-Up Actions:

• Conduct post-campaign meetings to review outcomes and plan for sustained advocacy efforts.

Duration: Campaigns typically run for 6-12 months, with intensive phases around key events like Global Education Days.

Format: Multi-channel approach encompassing:

• In-person events: Conferences, town hall meetings, and roadshows.

• Digital platforms: Social media campaigns, webinars, and email newsletters.

• Mass media outreach: TV ads, radio spots, and newspaper articles.

Materials: Advocacy toolkits, infographics, video stories, policy briefs, and case studies.

Coordination: Managed by a core team within the CoP, supported by communications experts and regional volunteers.

1. Increased Awareness: Broader understanding among stakeholders of the value of EdTech in addressing education challenges.

2. Policy and Investment Impact: New or revised policies supporting EdTech integration and increased funding commitments.

3. Enhanced Public Engagement: Greater involvement of communities, educators, and students in advocating for EdTech solutions.

4. Strengthened Networks: Expanded partnerships across sectors to drive collaborative EdTech initiatives.

5. Scalable Frameworks: Advocacy strategies and materials adaptable for use in other regions or sectors.

The Advocacy Campaign activity is a vital driver of the Nigeria EdTech Community of Practice’s mission to create an inclusive and innovative education system. By uniting voices across diverse sectors and elevating the discourse on education technology, the campaign builds the momentum needed to create lasting change. It empowers stakeholders to champion EdTech as a tool for achieving quality education for all, ensuring no learner is left behind in Nigeria’s journey toward educational transformation.